January 15 marks the return of national bagel day, the annual celebration of everyone’s favorite ring-shaped breakfast staple. For 2026, major bakery chains and grocery stores are rolling out the dough with massive discounts, BOGO offers, and freebies. From Panera’s stacked sandwiches to Einstein Bros.’ classic shmear deals, here is your complete guide to saving money on national bagel day.
Table of Contents
- The Best National Bagel Day Freebies
- Top Breakfast Chain Deals
- Grocery Store Steals
- Online & Shipping Discounts
- Frequently Asked Questions (FAQs)
The Best National Bagel Day Freebies
If you are looking for a completely free breakfast, national bagel day does not disappoint. Several major chains are offering complimentary treats with a small purchase.
- Einstein Bros. Bagels: This is the headline deal for many. Walk into any participating bakery today and mention national bagel day at the register to receive a free Bagel & Shmear with any purchase. They are also highlighting their “$8 Breakfast & Brew” combo to keep you fueled.
- Bruegger’s Bagels: If you are a member of the Bruegger’s Rewards program, check your account. You can redeem a free bagel with cream cheese with any purchase. While this offer kicks off for national bagel day, it is valid through the end of the month at participating locations.
- Noah’s NY Bagels: West Coast fans are in luck. Noah’s is mirroring the Einstein Bros. offer, giving guests a free bagel and shmear with any purchase to celebrate national bagel day in style.
Top Breakfast Chain Deals
Beyond the standard bakery chains, other breakfast spots are joining the bagel day festivities with unique offers.
- Panera Bread: The “Stacks are Back!” Panera is celebrating by bringing back their popular Asiago Bagel Stacks. For national bagel day, they are offering a Buy-One-Get-One (BOGO) deal on these sandwiches. Use the promo code BOGOSTACK when ordering online or in the app to grab a free sandwich for a friend (or yourself).
- Biggby Coffee: Need coffee with your carbs? Biggby Coffee is offering a bagel with cream cheese for just $1 when you purchase any 20oz or 24oz specialty beverage. It is one of the most affordable ways to participate in bagel day.
- H&H Bagels: A New York staple, H&H Bagels is treating its rewards members to a free bagel and spread sandwich. Download their app to claim this exclusive bagel day perk.
Grocery Store Steals
You don’t have to visit a dedicated bakery to find a deal. Your local supermarket might be the easiest place to celebrate national bagel day.
- Stop & Shop: If you are a GO Rewards member, check your digital coupons. The grocer is offering a free bakery bagel to members who clip the deal. It is a simple, no-fuss way to enjoy bagel day while doing your weekly grocery run.
Online & Shipping Discounts
For those who don’t live near a bagel shop or want to send a gift, national bagel day offers extend to online orders as well.
- Bagel Boss: Famous for their authentic New York style, Bagel Boss is offering 15% off nationwide shipping orders. Use the promo code BD15 at checkout to bring a taste of NYC to your kitchen for national bagel day.
- Western Bagel: Stock up your freezer with their “Baker’s Dozen” deal. You can get 13 bagels for just $15, ensuring the celebration lasts long after bagel day is over.
Frequently Asked Questions (FAQs)
When is National Bagel Day? National bagel day is celebrated annually on January 15.
Who has the best National Bagel Day deal? For 2026, Einstein Bros. (free bagel & shmear) and Panera Bread (BOGO sandwiches) are offering some of the most valuable deals for bagel day.
Is Dunkin’ doing anything for Bagel Day? While Dunkin’ often has rewards member perks, the most prominent specific offers for bagel day in 2026 are coming from specialized bagel chains like Bruegger’s and Einstein Bros.
Can I get gluten-free options on National Bagel Day? Availability varies by brand, but some shops like Bagel Boss offer gluten-free shipping options that may be eligible for bagel day discount codes.
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